Win Chargeback Disputes: A Merchant's Guide
How to Win Chargeback Disputes: A Comprehensive Guide The key to winning a chargeback dispute lies in meticulous record-keeping, proactive communication, and presenting compelling evidence that supports your side of the transaction. You need to demonstrate that the transaction was legitimate, that you fulfilled your obligations, and that the customer’s claim is without merit. This guide provides actionable strategies to defend your business. Understanding Chargebacks: The Basics Before diving into winning strategies, it’s important to understand what a chargeback is. A chargeback is a reversal of a credit card transaction initiated by the cardholder’s bank (the issuing bank). It allows cardholders to dispute a charge on their credit card statement and potentially recover the funds. Unlike a refund, a chargeback doesn’t come directly from you, the merchant; it’s a process mediated by the card network (Visa, Mastercard, etc.). ...